#DoneOnPeriod is an initiative launched in 2019 during the Romanian Presidency of the Council of the EU. In particular, it was supported by the Romanian Prime Minister Ms Viorica Dăncilă, who engaged in the project.

The assumption that a woman on period is not capable to do things right and suffering of a temporary loss of physical and mental ability is, indeed, shared by many cultures across Europe.

The question “Are you on period or what?” is something that every woman has heard at least once in her life. It can be intended as joke but it is, in substance, an insult. The truth is that women achieve small and big results every day, even when they are in those days.

How to fight this subtle yet powerful discrimination then? By showing that is wrong, with evidence. This is what #DoneOnPeriod is about: sharing a small or big achievement that a woman has reached during her menstruation, and demonstrate that using periods as an insult has no meaning at all.

This campaign was launched on Women’s Day in Romania as #DeNeopritPeStop (“unstoppable on stop”). Celebrities from entertainment, sports and social media have joined to support the cause, each of them sharing a significant achievement that they have reached in those days. In their case, revealing a personal detail about a public achievement has the power to bring to light a truth that is often hiding: women are stronger than the misconception.

Following the call to arms from the celebrities, every woman can share her personal story #DoneOnPeriod and invite others to do the same. This flow of stories will fight back the stigma, and hopefully erase it. And this how we turn period shaming into a collective empowerment movement.